Sea to Valley Startups

Promoting small business ownership and self-employment to create jobs, grow the economy and improve labour outcomes, across the Barossa Valley, Clare Valley, Yorke Peninsula, and the Mid North in South Australia.


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Book an Initial 15 Minute Chat Here


Helping people to start successful businesses.  This new, flexible self-employment program will allow Australians to access tailored support to start and run viable small businesses.

Working with unemployed people and job seekers; those who are under-employed and seeking a side hustle; owners of existing micro-businesses; Culturally and Linguistically Diverse people, refugees, people with disability, and Indigenous Australians.

The program is open to people who are unemployed, under-employed and owners of existing micro-businesses (with up to 4 employees) who need support for the business to be commercially viable.

Sea to Valley Startups delivers services that:

  • increase awareness of opportunities for self-employment by promoting small business ownership as a path to financial independence
  • achieve labour market outcomes by supporting unemployed and under-employed Australians to become self-employed business owners
  • help existing micro-business owners improve your viability by delivering services that maximise the likelihood that your businesses will operate commercially.

Funded by the Australian Government, via Workforce Australia, book in for a 15 minute chat via to see if Self-Employment Assistance is for you.

Aiming for outcomes of:

  • Commercially viable and successful small businesses
  • Creating work and earn an income
  • Overcoming barriers
  • Running a viable small business
  • Starting a business
  • Sustainable self-employment


To be eligible you must:

  • be at least 15 years of age (a person must be 18 years of age to access Small Business Coaching)
  • not be prohibited by law from working in Australia
  • not be an overseas visitor on a working holiday visa or an overseas student studying in Australia
  • not be an undischarged bankrupt.

Some services available through Self-Employment Assistance will also have additional eligibility criteria. For example, to access Small Business Coaching you must have an eligible business idea or existing business. This means your business idea or existing business must:

  • be either a new business or a micro-business (up to 4 employees) at risk of not operating commercially
  • be assessed as viable by your Self-Employment Assistance provider
  • have an independent business structure
  • be lawful and capable of withstanding public scrutiny
  • be established, located, and operated solely within Australia
  • be structured so you will maintain a controlling interest over the business through your time accessing the Services.

You may also be eligible for financial support while you start and run your business as part of Small Business Coaching.

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Sea to Valley Startups Fact Sheet

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Focused on Self-Employment and your growth


Supporting you with:

  • Accredited small business training (optional)
  • Business advice sessions
  • Business expenses
  • Business health checks/Get Stuff Done sessions
  • Business plan development
  • Exploring self-employment workshops
  • Promotion and marketing
  • Referrals to and from small business support programs and services
  • Stakeholder engagement
  • Tailored support over a 12 month package of Small Business Coaching.


Selma Barlow

Selma Barlow

Coordinator Economic Development, City of Charles Sturt

I have known and worked with Wendy for several years.  A wonderful host, a strategic networker and experienced mentor, Wendy is passionate about people, entrepreneurship and innovation. Always positive, and an incredible supporter of small business Wendy is an incredible inspiration to many. A fabulous connector and with a vast wealth of knowledge Wendy is one of the most hard-working people I know.  Wendy provides many networking and learning opportunities for small business owners and entrepreneurs. The events she hosts are always unique and rich in content that despite the current challenging times they inspire and uplift. She always brings together a rich and diverse group of people where amazing connections are made, and long friendships are formed. And, the events we have worked on together always sell out, she is a great partner, facilitator and a real pleasure to work with.  I always recommend local business owners and entrepreneurs looking to start up or grow connect with Wendy and benefit from her support, skills, wisdom and experience.  I am proud to know Wendy as a colleague and friend and look forward to working together for many more years.

Carolyn Jeffrey

Carolyn Jeffrey

Founder, Women in Business Regional Network

I have worked with Wendy in two capacities - as a client under the Entrepreneurship Facilitator program, and as a host for a professional presentation for the Women in Business Regional Network. The women and I learned a great deal from Wendy's presentation about personal branding. I have personally benefited from her expertise and connections through the Entrepreneurship Facilitator program. She is innovative in her thinking and most definitely focused on helping people build and scale their businesses. My involvement in the program with her has opened up a wealth of new opportunities for me. I have no hesitation in recommending her business advice and mentoring expertise for businesses of any size.

Chris Ryan

Chris Ryan

Chairperson, Startup Adelaide

As the Entrepreneurship Facilitator, Wendy is an amazing role model for entrepreneurs, founders and small businesses alike, where her business Switch Start Scale delivers very high quality services and remarkable events widely known as standouts in the local ecosystem.  Helping people interested in entrepreneurship and self-employment is at the core of Wendy’s mission - the way that she connects clients and people within her network for collaboration and referrals is second to none.   In my role as Chairperson of Startup Adelaide, I have many conversations with many people across the ecosystem, from startups to large businesses to the massive multinationals, and so many people sing her praises so strongly for her determination to make everyone a success around her. For anyone she is helping out Wendy is always in their corner going beyond the call of duty to make them a success.   Highly regarded in the industry, her passion, everlasting drive and determination ensures that Wendy delivers on outstanding results for clients and the broader ecosystem time and time again - striving to make business advice, events, tours and workshops extremely relevant to current and future needs of the local area, South Australia, Australia and the world.  If you want to startup or sustain a business, then Wendy is the go to person not only locally, but nationally and internationally and she is great to work alongside. I could not recommend Wendy more highly as I know without a doubt her passion for success will consume you too.

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