Do you agree that more and more businesses need to make sales online?
And, that having an online shop will mean that you can reach more customers all over the world, 24 hours a day?
But you might be wondering, which of your products and services you could put into your online shop. What about the pricing, delivery, and availability? Maybe you've seen your face-to-face sales drop off, bookings disappear overnight and you're wondering how your business might survive?
Perhaps you already have a WordPress website or may be working on building one and you understand that you need to be able to make sales online, right now.
In the current situation we find ourselves in, moving online with ecommerce and an online shop is essential and, let's be honest, do you really think your competitors aren't looking at this, too? They are.
When you start thinking in a productised way for your experiences, programs or services, it makes it easier for your clients to grasp the depth and breadth of what you do. The power is in making it easy for people to buy from you, to automate what makes sense and provide value first.
What can you sell?
The hardest step is coming up with a list of products and services.
Go back through your customer feedback, questions, posts on social media and look for hints on what you can create. What problems have they expressed to you? Are they asking for extra support in a specific area?
You can even ask them outright, 'what would interest or help you…?' Peruse your competitors, search for similar products and see how you can make yours fill a market gap which will also help to price according to demand.
Here are some potential product ideas:
- Online courses
- Individual or group coaching
- Templates and tools
- Live events
- Exclusive resources
- Membership sites
- One-to-one consults
High-profit knowledge rich products include online courses, coaching, and software. For example, research through Switch Start Scale shows $33 - 55 for a one-hour webinar, an eBook is priced between $5 - 30, and online courses sell from $50 - 5,000.
Products are a great way to supplement your income but to also attract future clients and sell to people who mightn't be able to afford your services.
How to setup a WooCommerce shop
If you have a WordPress website, WooCommerce is the easiest way to get products to your prospects and customers. It's a free, flexible plugin available to all WordPress websites plus you can integrate methods like PayPal or Stripe to secure payments.
As for the practical steps, here are the steps you need to take but you might want to get some advice first:
- In your WordPress dashboard, go to the Plugins section, click 'Add New' and search WooCommerce - install and activate
- Click on WooCommerce in the dashboard and you'll see the navigation options (Orders, Customers, Reports, Products etc)
- Press 'Add New Product', fill in the details and click 'Publish'
- Click on 'All Products' to see your new asset
The last piece is to set up an automatic email to send the link to new customers to streamline the flow.
Now, are you looking for more actionable advice like this? Book in for FREE Switch Start Scale webinars coming up where you'll learn how to grow and develop your business.